STEMMONS Content Factory


Content Factory

Marketing material involves various forms of media, whether it is a company blog, informational flyers or a television commercial, media content is always involved. By consolidating the location where all of this material is delivered and stored it is easily accessible and manageable when it is needed to create marketing material.

User Experience:

  • Various Media content is available for creating marketing material
  • User wanting to submit media content reviews instructions on how to properly format media to submit
  • Case is created and assigned to marketing Hopper in which the media file is attached, user may also request marketing material be created using this media in the case
  • Media is stored and organized within Entities
  • Case requesting Marketing material be created is assigned
  • Marketing employee reviews instructions on how to create requested media using previously submitted media content
  • Marketing material is created and delivered to requester via attachment in the case

Functional Setup:

  • Instruction on proper submission format for media content should be created and documented in Standards
  • Media content case type must be created along with marketing material request case type
  • Marketing Hopper must be created and an employee assigned as Hopper manager
  • Entity type for media content must be created along with categories for type of content
  • Instructions on how to create marketing material must be documented in Standards

Best Practices:

  • When submitting media content, please ensure that it is formatted properly and is appropriate for respective work environment
  • When requesting marketing material, ensure that request is very specific in order to avoid delay in creation of material
  • If a large project is to be requested, perhaps setting up a meeting with Marketing personnel is beneficial to ensure project idea is understood

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